• Oxbridge Researchers
Mass Communications

Mass Communications as a university degree is a broad area that is usually classified under the Arts. Its focus is on the development of students’ knowledge, skills, and abilities on a wide range of theories and practices in local and international communication industries, as well as in the use of such in the communications and public relations departments of other industries. Suffice it to say, the core course subjects of a degree in Mass Communications demand a great deal of writing from students. Writing is in the very nature of this academic pursuit regardless of which specialization the student selects. Students in Mass Communications can expect to be tasked to prepare and oftentimes even present originally written output that re-explains Mass Communication concepts and theories and applies them to particular settings. These academic works are the most basic written requirements in the Mass Communication field, and the extent and difficulty of written tasks extends much further than this. In their intermediate core subjects, Mass Communication students are tasked to prepare written output on each of the different fields of specialization in this wide area of study. These can be news articles, marketing features, press releases, PR campaign content, and all other materials that can be expected to be written by a Mass Communications professional. Since the interest of some students are often focused in just one area of Mass Communications, having the necessary competencies to complete all the different writing tasks in this academic field is rare for students. To receive exemplary marks, core subjects in Mass Communication expect the student to complete writing tasks at professional levels, while maintaining utmost originality.

In their senior undergraduate years as well as in their pursuit of advanced degrees in the field, Mass Communications students may notice a drastic change in the writing projects assigned to them, from being original examples of written output in the different areas of specialization to the analysis of Mass Communication issues and the preparation of extensive formal research papers. At this point of their studies, Mass Communications majors are expected to have so developed in their grasp of Mass Communications theories and applications that they can now not just write Mass Communications artifacts, but write about Mass Communications itself. Both position and research papers in Mass Communications demand rigorous effort is screening through and analyzing the value of volume after volume of academic literature, and synthesizing useful content to coherent, relevant, and originally insightful output. Aside from this, research papers normally require students to apply quantitative analysis techniques that are expected to have been gained by the students in elective statistics subjects.

Students in Mass Communications can major in various areas, such as Public Relations, Journalism, Advertising, Broadcasting, and Corporate Communications among others. Each of these majors requires consistent excellence in writing which the student must exhibit across his or her academic years. At the graduate and postgraduate levels, available majors also include Communications Research and Integrated Communications.